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Dear Friends,
Let's turn the page on this summer of power outages, flooded basements and bickering politicians. Instead, welcome the earth tones, plums, raspberries and ranges of grays that help signal fall, and the cool, dry weather ahead.
The exciting news is that there is no single theme to the season - rather there is an invitation to mix things together you may never have thought about. Stripes and prints, plaids and tartans, sweaters and fur, paper-thin leather dresses and lace, long skirts and high slits.
As you enter into the new season, stretch your mind and your wardrobe to find new combinations. Some of you may be at the stage in life where you've heard it said that the Mother of the Groom has three responsibilities: Show Up, Shut Up and Wear Beige. We encourage you to ignore this advice at all cost (as we both recently did.) This season, wear colors and fabrics to capture attention. (Of course, if you really are the Mother of the Groom or Bride, we'll help you find an exciting fashion look you can call your own.)
Enjoy the fun as you scroll through the next several pages to see a sampling of the wonderful looks we have assembled for you. Please come in and let us help you create a unique fashion statement that will make your personality come alive.
We appreciate you and thank you for your business,
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With Franco Moschino
During his short, creative life, Franco Moschino earned the title "the Bad Boy of Fashion." He joined the fashion world as an artist, trained in Milan, and was hired by Gianni Versace in 1977. When he launched his own line in 1982, his provocative, irreverent style was intended to poke fun at haute couture designers. Some examples:
- the polka dot Minnie Mouse dress
- the dress with plastic fried eggs at the hemline
- plug-socket drop earrings
- bodices made out of safety pins
- silk shirt printed with "Too Much Ironing"
- cashmere jacket with "Expensive Jacket" embroidered across the back
Instead of taking offense at these parodies of materialism, people loved them.
Though Moschino died of a heart attack at age 44 in 1994, his collaborator Rossella Jardini has carried on. She has toned down the zany humor, but maintained the exquisite quality of fabrics and workmanship that has always distinguished Moschino.
Today, Frances Heffernan carries both women’s labels: Moschino and Moschino Cheap & Chic. Plenty of people you know wear Moschino, including Gwyneth Paltrow, Alicia Silverstone, Anna Friel and Julia Louis-Dreyfus. But we’d like to see more of our friends like you wear it.
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Fall Trends - 2011 Must Haves
The season offers many exciting looks for you. Most important: have fun mixing it up – fabrics, textures, graphics, prints, stripes, tartans.
Please click on the image for a full view. |
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Green and Graphic and Earthy |
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Geometric knit dress in earth colors |
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Earthy green sheer blouse with high-waist skirt |
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Zig Zag pattern cardigan with hammered silver belt buckle
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Bronze knit with cashmere scarf
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Chanel-inspired wool boucle tweed suit with zipper skirt
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More than a Touch of Leather
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The "new" leather - paper-thin L.B.D.
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Camel leather dress with cashmere blend cardigan
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Tri-color leather and knit dress
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Napa leather coat with puff sleeve and bow collar
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Architectural knit dress – would Mies like this?
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Mix it up with prints and stripes
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Cashmere sweater vest with reversible scarf
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Long, fun-fur vest with silver-beaded cotton tee
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Hombre fur vest with mock neck, single-braid cable sweater and ponte riding pants
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Fur-trimmed down vest with raspberry turtle neck and mini-hound’s tooth cargo pants
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Navy blue knit dress with black gross grain ribbon detail |
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Chocolate and raspberry muted plaid dress
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Charcoal gray cashmere dress
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Layered striped dress in heather gray and chocolate with large hound’s tooth silk scarf
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Knit dress with nylon radzimir collar and cuff
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Frances Heffernan Calendar
Trunk Shows and Fashion Shows
August
August 19 & 20: Neil Bieff
August 25 thru 27: Bogner
August 26 & 27: Magaschoni, Carol Peretz
September
September 14 thru 17: Lafayette 148 for Fall '11
October
October 13 thru 15: Lida Baday
October 18 & 19: Rena Lange
October 21 & 22: Zenobia
October 25 - 29: Brunello Cucinelli
October 28 & 29: Les Copains
November
November 12: Temple St. Clair
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