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Dear Friends,
One of the wonderful things about living where we do is that the changing of the seasons reminds us that change can be exhilarating. It's healthy, it's necessary and it offers us a chance to hold on to what is good while thinking twice about those things that haven't done much for us lately. This applies to your spring wardrobe - pull out those wonderful hold-over's from the past few years - and freshen them up with some of the spring signature pieces we talk about in these pages. And we'd like to think that this freshening concept also describes how we manage our business.
We want to continue to serve you with the quality and variety of styles that let you define your individual look for each season. We will continue to surprise and delight you with
fabrics, colors and exciting looks from the top designers. We continue to expand our selection of jewelry, shoes and accessories. We also have made a conscious effort to offer you a diverse price range in our mix of apparel from Frances Heffernan and Frannie. And, to continue to seek out value for you - with styles that travel well, items that can be worn through multiple seasons, and for many years.
Come in and see What's in Store at 810 Elm (sound familiar? That's also the name of our weekly electronic note to those of you on our email list). You'll see a new mix of styles - romantic and feminine styles along with some exciting, inspired updates to the classics we love. The new...and the familiar. Just a bit like life, isn't it?
We appreciate your business,
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New Employee
Andi Stupell
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Spring 2010 Must Haves
CLASSIC
The fashion world is embracing the beauty of the all-American classic way of dressing, so easy, so acceptable. We look at ways of updating familiar styles, fabrics, colors, to keep us looking current and trend-right for the new season.
Take a look at our Classic Update offerings.
Please click on the image for a full view. |
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Focus on softly-cowled necklines and dramatic ways to mix classic polo stripes from small to large as an update to a classic sheath dress - all of this done on a creamy textured fabric. |
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A classic ivory suit piped in black...what could be better? But enticing back detail gives this suit its fashion stamp with contrasting silk taffeta, a charming grosgrain bow, and a cool tunnel gathered waist. Note the fabric mixing, a key trend. |
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Feel the energy of a classic red jacket updated with amazing sport details. Utility pockets, exposed zips, covered snap closures, and seams, seams, seams!
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Update the classic knit jacket with lots of feminine self ruffles, one of the
key fashion trends continuing into spring.
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More ruffles, this time to update the classic utility jacket. There is pea coat and safari styling in front, but softly tiered ruffles highlight the back; all in a new linen blend.
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Update this classic fine gauge cardigan with bold pyramid dome buttons and gentle antique lace appliqués - a great look with white or khaki pants.
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Geometrics become a key pattern in this spring's classic story.
A simple cotton sheath dress in a tiny black and khaki geometric print gets touches of asymmetric detailing on the bodice and an off-center slit at the hem.
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Asymmetry in geometrics creates a modern look in this lightweight cotton skirt. Random spacing, pleats, tucks and folds add to the charm, and to top it off, one of the key fashion details this season...an unexpected exposed zipper!
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Come in and see the beautiful range of corals we have this season. The fashion
buzz is about coral becoming the new soft red! The coral sweater and skirt make a fashion statement in mixed fabrics. The contemporary cardigan mixes a lustrous sweater knit with woven sateen sleeves, while the ribbon stripe skirt mixes accent stripes of sheer chiffon and grosgrain.
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A key accessory look for fashion classics is the continuing reptile skins story. We have the gamut, from monotone skins to bold color and pattern skins, and in many different styles:
- fun zip cosmetic bags
- evening clutches with jewel accent clasps
- synthetic cobra totes - great sacks with lots of room and fun spring printed linings.
- Beirn tote bag, the talk of the market...light weight and roomy with just enough shape in great colors and at a great price!
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And the classic wedge sandal just got energized with multi color and multi strap criss-crossing!
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FEMININE
It's always the right look and always part of the fashion picture. We believe the feminine fashion trend is less about bling and boho, but more about easy soft details, colors, and touches of romantic charm.
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A softer palette emerges this year centering around powdery pales and icy blues. These colors can soften and lighten up your closet and be an indicator of better times to come.
Here are two great examples.
- A feminine shirtwaist dress in a contemporary ice blue print, softly shaped with a concealed front zip closure.
- The whole neutral color palette from cream and nude tones to beige, mocha, and gentle gray in an enticing dress made of sheer mesh tiers with hints of metallic and shimmer showing through.
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Lace enters the casual side of dressing by enhancing basic white and gray heather cotton
T's! Ours feature dramatic black mantilla lace as inserts and ruffle trims on shoulders and yokes of T shirts.
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More feminine touches for casual include adding a standup silk drawstring ruffle around the neck of a cotton hoodie or long tank - just enough softness around the neck and face. The additional shoe lace drawstring can be tied in a bow for added charm.
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Deep ruffles set into front side
seams create the illusion of ruffle sleeves. This super feminine cotton jersey top is available at Frannie.
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Tiered ruffles become flounces in this fun mixed print georgette tunic, very floaty, very flirty. We paired it with a black denim scrunch sleeve moto jacket and skinny black jeans - what a great look!
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You don't always need lace and ruffles to say "feminine". A new crop of easy-to-wear dresses, whether you call them toppers or frocks, has emerged as the perfect look over skinny bottoms,
leggings, or just bare legs and sandals.
- How about a hoodie elongated into a dress length by adding a soft flounce at the bottom?
- Or, a sleeveless shift dress mixing crinkle jersey with a floaty balloon silk flounce?
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The popular gladiator sandal gets feminized this year with a set of little leather bows, in tan or black.
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The evening clutch in a new square shape, covered with a giant leather camellia blossom, can be hand-held or delicately shoulder-slung with a fine link chain. Inside each you will find an exquisite silk print lining.
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with Brunello Cucinelli
He has been called the "Paul Newman" of Italian
cashmere for several reasons. First, and most obvious, Brunello Cucinelli is endowed with classic good looks that transcend generations. Second, this Italian entrepreneur adheres to a business philosophy he calls "humanitarian capitalism," which translates to a belief that "economic growth must be accompanied by human value."
Cucinelli has restored the better part of an Italian village (a cluster of medieval houses, a castle, church, farmhouse and a villa). His village, Solomeo, a 14th century town outside of Perugia in Umbria is home to his business. Craftspeople, both young and old work there, overlooking the castle, and are able to dine in the company-subsidized restaurant, comfortable in the knowledge that they are also part of this inspired restoration of their village. A far cry from the sweatshops of days gone by. And to round out the Paul Newman analogy, Mr. Cucinelli has also created his own line of olive oil. Of course, it's his fabulous cashmere sweaters and tops that have earned Cucinelli the respect of his clients, vendors and other designers. Frances Heffernan is proud to bring you the inspired merchandise from this truly modern day Renaissance man.
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Frances Heffernan Calendar
Trunk Show Dates
March
March 4 & 5: Vintage 5 Jewelry
March 12 & 13: Kevan Hall, Yossi Harari Jewelry
March 18 - 20: Lida Baday
March 19 & 20: Paul Morelli Jewelry, Neil Bieff
April
April 8 - 10: Zenobia
April 10: Temple St. Clair Jewelry
April 27 & 28: Rena Lange
May
May 6 - 8: Lafayette 148
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